Social business tools can help product and brand managers to become more engaged, transparent, and agile, leading to better business outcomes. IBM executive Ed Brill discusses IBMs social business journey with host, Cindy F.
“Product managers have an incredible opportunity to leverage social business tools, beyond the typical sales and marketing uses in place today. I am looking forward to being on the Global Product Management Talk to expand the understanding of this opportunity to product managers across industries worldwide!” says Ed Brill, Author of “Opting In.”
Startups are constantly asking themselves: should we focus on the quality of our product or the strength of the sales and distribution strategy?
Award-winning Vancouver-based angel investor Boris Wertz says,
To be successful, a stand-alone company needs a top-notch product and a clever distribution/sales strategy.
Entrepreneurs are often viewed as world-changers that risk it all. But an Oxford lecturer says instead we should refer to them as “system builders”.
Written By Elaine Jung referencing views by Marc Ventresca, Academic director and economic sociologist at Oxford University
In today’s Silicon Valley, spending money to acquire users or customers is usually seen as a last resort instead of a go-to option
By Josh Elman
To grow fastest and biggest, top companies today instead focus on building feature after feature that helps attract new users or more quickly convert them into active users.
In contrast to a traditional marketing team with managers, analysts and agency relationships, these growth teams include engineers, designers, product managers and data scientists.
In the earliest days of a company or a product, finding the path towards sustainable growth is crucial.
There has been alot of movement in “responsive HTML” over the last 2 years. Basically, responsive means that the page will morph as the screen gets smaller. It changes to use the available space …
Basically, responsive means that the page will morph as the screen gets smaller.
I was trying to design a page editor application that gave a non-programmer power to make responsive pages using as much WYSIWYG UI as possible.
Responsive HTML Templates work best when your layout/content scope is going to remain static. It sucks when your layout is changing all the time, like a public website or even an application of moderate-high complexity.
- how will you know the good posts from the bad if they are all good.
Glen Lipka, is VP of UX at Marketo. He will be speaking at the Startup Product Summit SF2 - register before June 24 for $400 off! http://bit.ly/11J59AG
Takeaways from IBM’s Innovate 2013 technical summit
1. Find your closest ally in the engineering team: Build a special relationship with the VP of Engineering, or someone in a similar role, and make sure the lines of communication between you two are always open.
Underlining the great points Chris makes, here’s some how to’s
1. eat lunch with engineers and find out what they like to eat/drink and drop by their desk bearing gifts
2. to gain respect from engineers - learn their language, code preferences, pains and provide solutions, data, information that they need at the right time. Don’t be a doosh.
3. be humble, have a tough skin, stand up to take responsibility for blame, frustration, feature fails directed at product team - protect them from harsh reality so they can stay focused and productive
4. provide visual representation of the goal - paper prototypes, anything that can be used as a dart board works…
5. take care of yourself so you can be a source of constant, continuous, and on-demand positivity
6. be a data geek - know how to access, query, present, identify and make sense of key data points at all times (will also enable growth hacking & your career growth)
7. Customers - this is number one. Add to it non-customers, competitors customers, and ex-customers - understand and love them also because they will tell you the truth about what’s wrong with your product, where customers will justify what’s right with it.
8. Answer to a higher power - keep your KPIs, product vision/mission and professional manifesto at eye level so you can say NO, be called a doosh, and deal with conflicts with sales and other stakeholders that want the product & YOU to serve their purpose, rather than your roadmap goal.
The Heretic: Employee Number One
by Pascal Finette
Director, Office of the Chair – Mozilla
This post answers the question, “What shall I look for in my first hire and how does she fit into the larger picture?”
1. Hire only people who are smarter than you are
2. Attempt to strike the balance between harmony and constructive discourse
3. No hierarchy: no difference between founders and employees.
User Research, Rapid Prototyping, Emotion Recognition in an Agile world Rapid Prototyping and agile research are important, but how does one go about doing both?
Kyle Henderson, CEO, YouEye Discusses User Research, Rapid Prototyping, Emotion Recognition In An Agile World
Entrepreneurs recognize that whether you’re building a minimum viable product, new feature iteration or redesigning marketing pages, its important to test and test often. With valuable feedback, product managers can redefine the product’s priorities and roadmap, and bring those insights to the teams building the product. For everyone in the midst of bringing amazing products to market, how should you prioritize user research and user testing as you try to accomplish your end goal? Rapid Prototyping and agile research are important, but how does one go about doing both?
Participants are welcome to listen live at http://www.blogtalkradio.com/prodmgmttalk, call in to talk on the show (323) 927-2957 and to participate on Twitter by following @ProdMgmtTalk and tweeting using the hashtag #ProdMgmttalk
NOTE: DAY & TIME
Monday, June 3, 2013 at the simultaneous times of 10:00 AM Pacific Time, 11:00 AM MST Denver, 12:00 Noon CST Chicago, and 1:00 PM EST Boston.
Nobody wants to pay more. They don’t want to feel “ripped off”. They want to feel special, like they received a good deal. However, it is in a firm’s best interest to charge different customers d…