• In the midst of whatever you’re doing, keeping a sharp eye on current trends can help lead you to the next great idea.
• It’s not unusual for that winning idea to arrive in a roundabout way while you’re pursuing something else.

byHenry Modisett in Product Design @henrymodis

• absorb all the seemingly unrelated and arbitrary things around them and allow them to evolve their design process
• collect ideas and methodologies so that they can apply a high-level interdisciplinary philosophy to modern product design

Design process is about applying different ways of thinking:

• The Artist — Design is about creating

I want to be invested in my work on a cosmic level and believe that every product decision I make means something not only to me but to the user.

This conviction should always be the core of design process: Create because you love to create.

• The Engineer — Design is about solving problems

The ability to create something beautiful comes out of the ability to craft it because understanding the process of building allows us to innovate. Walter Gropius, founder of the Bauhaus art movement.

• The Businessman — Design is about selling

A product is something that satisfies a want or a need. It’s much easier to find one small market problem and attack it, than try to attack 10 at the same time.

• The Allegorist — Design is about telling about stories

Every time a user interacts with a product, their experience becomes a story. From their first interaction with your brand to them signing up and paying. When designing the user experience for a product from scratch it is good to frame it like a real story.

• The Architect — Design is about creating spaces

We should learn how to create spaces to guide and encourage behavior. The point is that every space has attributes that form behavior.

Design process is about how we think and function. We should always try to apply different methodologies and philosophies to our own work because we are changing the world. It’s our responsibility to do good work. Let process be process and create something.

Mentioned on Global Product Management Talk discussion with @NickCoster regarding Minimum Viable Product (MVP) and Minimum Marketable Product (MMP) distinction http://bit.ly/15aYcYY

Live Broadcast: Tristan Kromer, Lean Startup Coach, Luxr & LeanStartupCircle

Monday, Apr 29, 2013, 10:00 AM

Broadcast & Twitter Chat
On Your Device

—->NOTE: This is a DIGITAL EVENT at your location on your device where-ever you are! Live Broadcast with Real Time Twitter Chat - all content available on-demand later in week: Participants are welcome to listen live at http://www.blogtalkradio.com/prodmgmttalk Call in to talk on the show (323) 927-2957 and participate on Twitter by following @Pro…

Tristan Kromer, Lean Startup Coach, Discusses How To Turn Your Product Team Into A Lean Startup Product Team

Listen! http://bit.ly/XRF3qS

Background resources: http://bit.ly/17eexuC
Mark your calendar with the correct time: http://bit.ly/10cs4wi
Follow for reminders: http://bit.ly/nbw9Yr
Curated Content: http://bit.ly/TV4Dsp
Participate! http://bit.ly/eC3D09

• mass market is comprised mostly of people who sit in the middle of the tech-adopter bell curve, and since they aren’t product designers, computer programmers, and tech bloggers, they require an even higher degree of simplicity.
• product builders should first and foremost minimize the Cognitive Overhead of their products, even though it often comes at the cost of simplicity in other areas.

1. Put your user in the middle of your flow. If they are part of the flow, they have a better vantage point to see what’s going on.
2. Give people real-time feedback.
3. let your user understand and appreciate what your service is doing for them.
4. Test on the young, old … and drunk.
5. Let people use your product, and then ask them to tell you what it does.

Live Broadcast: The Agile Business Gap

Monday, Apr 22, 2013, 3:00 PM

Broadcast & Twitter Chat
On Your Device

—->NOTE: This is a DIGITAL EVENT at your location on your device where-ever you are! Live Broadcast with Real Time Twitter Chat - all content available on-demand later in week: Participants are welcome to listen live at http://www.blogtalkradio.com/prodmgmttalk Call in to talk on the show (323) 927-2957 and participate on Twitter by following @Pro…

The Agile Business Gap describes the methodology gap between that exists between the origins of an idea or a market insight and the creation of an initial (and ongoing) product backlog of user stories. At it’s core the Agile approaches that we see are software development focused and in most cases anything that is beyond the boundaries of the Product Backlog and a release is largely ignored by any of the Agile methodologies.

“I’m looking forward to discussing how we have applied components of our Product Development Framework to the Agile Business Gap, in a way that embraces the core philosophies of the Agile approach,” states Nick.

NOTE: DAY & TIME!
Monday, April 22, 2013 at the simultaneous times of 3:00 PM PT, 6:00 PM EDT in New York, and 8:00 AM AEST Tuesday, April 23 in Sydney, Australia
————————————————————————————————————————————
Listen! http://bit.ly/15aYcYY
Background resources: http://bit.ly/YXRSko
Mark your calendar with the correct time: http://bit.ly/173wtb8
Follow for reminders: http://bit.ly/nbw9Yr
Curated Content: http://bit.ly/TV4Dsp
Participate! http://bit.ly/eC3D09
Survey: http://bit.ly/XejfWi

————————————————————————————————————————————

Questions for Discussion:
PreQ: Please introduce yourself, where you are tweeting from & your involvement with #prodmgmt #prodmgmttalk

Q1 What is the Agile Business Gap?

Q2 Where do you see this Agile Business Gap being a problem?

Q3 Is there a way of closing the Agile Business Gap in larger businesses?

Q4 So what do product managers actually have to do to bridge the Agile Business Gap?

Q5 How does a business start closing the Agile Business Gap?

Q6 What barriers do you see to being able to
close the Agile Business Gap effectively?

—>freemium users are not like those who will actually give you money. Frequently the features that paying customers want don’t show up on the freebie’s radar.

—>average is 1% conversion rate from web traffic to a (real, not “free”) purchase

—>Retool your expectations of Freemium: It’s a marking cost. It’s more expensive than you give it credit for, but it could very well be the best marketing strategy available.

• measure the total cost of acquiring new paying customers
• make sure the cost is much less than the total revenue

Included in the chronological collection of tweets, pics and content are write-ups following the event:

• Recap on Quora: How to build great products by Vivek Sundaram

• Ian Kennedy from GigaOm also has an excellent writeup from the conference http://everwas.com/2013/04/the-art-of-product-management.html
• How to grow a user base BY RICHARD NIEVA
  

The move to continuous deployment was about solving concrete problems rather than spreading a doctrine.

• Shifting from feature-branch-based development to the new continuous deployment system required halting all development for two months as LinkedIn trained staff, migrated old code, and built out the automated tools it needed to make the new system work.

“It was a pretty big risk the business took,” says Scott, “to look at its engineering team and say, ‘we’re going to completely change the way we do software… and somewhere in the middle of this two-month process you’re going to run across a bridge and burn it behind you.”

• Under continuous deployment, a developer writes new code in tidy, discrete little chunks and quickly checks each chunk into the main line of software shared amongst all LinkedIn developers, a line known as “trunk” within the software version control systems standard in the tech industry. 
• Newly-added code is subjected to an elaborate series of automated tests designed to weed out any bugs.
• Once the code passes the tests it is merged into trunk and cataloged in a system that shows managers what features are ready to go live on the site or in new versions of LinkedIn’s apps.

“…many people think that newsjacking, the art of injecting your ideas into a breaking news story is only for consumer brands. Joe Chernov vice president of marketing at Kinvey proves that a quick acting B2B company can have equivalent success within their target market.”

“Newsjacking involves more than issuing a timely blog post, product placement, or press release,” Joe says. “It also requires actively engaging with journalists and other influencers who are discussing the topic you wish to judo to your advantage.”

My advice to others is all content - even something as time sensitive as a newsjacking post - requires a measure of hustle. It doesn’t always get discovered on its own.”

I love how Sravish was in real-time discussions himself. Frequently when a CEO jumps in, the credibility factor goes up and journalists pay more attention. But most CEOs are “too busy” and leave “that PR stuff” to staff.

Posted by David Meerman Scott on April 12, 2013